What is a publisher actually? What do they do for you? A publisher is simply this: a bank and a
resource middleman. Traditional publishers (the “Big 5”) have capital to invest
in authors in the form of an advance. It’s
a loan. They are lending you money based
on a risk/benefit analysis of the likelihood of your book selling.
They are also a middleman for very important resources: copy
editors, line editors, and brick and mortar book stores. Notice that “marketer/public relations” is not
on that list. This is because modern
publishers do not do a lot by way of marketing, leaving that for the author.
This is why book deals are increasingly more common for celebrities that
already have a built-in marketing base, a following.
Self-Publishing vs. Traditional Publisher vs. Indie Publisher
Versus Publishing is an independent publisher that has the
capital, knowledge and resources to invest in in a select few at a time. We give special attention to the books we
choose and actually spend money marketing and giving advice to the author on the
steps to take for additional marketing. You are your best marketer and public
relations expert.
We are a publisher, not a printing press. Just as Guttenberg democratized the written
word, so did print-on-demand technology and eBooks (Kindle, Nook, etc.). Typically, we will not invest in a small
print run unless we have results marketing the book with print-on-demand and on
Kindle.
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